Trends · data through September 2026

Burger Chains in Madison, WI

Iceflower tracks 90 stores from 15 burger chains in Madison, WI. Culver's grew fastest over the last year, ahead of McDonald's and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
90
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Culver's and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Culver's logo Culver's - +5.5%
2 M McDonald's logo McDonald's - +1.9%
3 B Burger King logo Burger King - -0.1%
4 M MOOYAH Burgers, Fries & Shakes logo MOOYAH Burgers, Fries & Shakes - -0.3%
5 A A&W Restaurant logo A&W Restaurant - -5.1%
6 W Wendy's logo Wendy's - -27.9%
  • Culver's
  • McDonald's
  • Wendy's
  • Burger King
  • MOOYAH Burgers, Fries & Shakes
  • Tipsy Cow Sun Prairie
  • A&W Restaurant
  • Other tracked chains

Store footprint

Store map

90 tracked store locations in Madison, WI. The 7 largest tracked chains are highlighted.

  • Culver's (22)
  • McDonald's (35)
  • Wendy's (7)
  • Burger King (10)
  • MOOYAH Burgers, Fries & Shakes (3)
  • Tipsy Cow Sun Prairie (1)
  • A&W Restaurant (3)
  • Other tracked chains

Top tracked chains by store count

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