Trends · data through September 2026

Mexican Restaurants & Taquerias in Austin-Round Rock-San Marcos, TX

Iceflower tracks 595 stores from 524 Mexican restaurants & taquerias in Austin-Round Rock-San Marcos, TX. Veracruz All Natural grew fastest over the last year, ahead of Lupe Tortilla and Flores Mexican Restaurant.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
524
Tracked stores
595
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican restaurants & taquerias

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Veracruz All Natural and Lupe Tortilla sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Veracruz All Natural - +19.5%
2 L Lupe Tortilla logo Lupe Tortilla - +15.3%
3 F Flores Mexican Restaurant - +4.5%
4 M Masfajitas - +1.9%
5 T Texican Cafe - +0.9%
6 D Dos Salsas - -0.1%
7 C Casa Garcia's logo Casa Garcia's - -6.8%
8 G Garcia's Mexican Restaurant - -22.5%
9 C Chuy's logo Chuy's - -24.0%
  • Chuy's
  • Lupe Tortilla
  • Casa Garcia's
  • Matt's El Rancho
  • Masfajitas
  • Dos Salsas
  • Flores Mexican Restaurant
  • Other tracked chains

Store footprint

Store map

595 tracked store locations in Austin-Round Rock-San Marcos, TX. The 7 largest tracked chains are highlighted.

  • Chuy's (12)
  • Lupe Tortilla (5)
  • Casa Garcia's (7)
  • Matt's El Rancho (1)
  • Masfajitas (4)
  • Dos Salsas (3)
  • Flores Mexican Restaurant (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 C Chuy's logo Chuy's 12
  • 2 C Casa Garcia's logo Casa Garcia's 7
  • 3 V Veracruz All Natural 7
  • 4 L Lupe Tortilla logo Lupe Tortilla 5
  • 5 M Masfajitas 4
  • 6 F Flores Mexican Restaurant 4
  • 7 D Dos Salsas 3
  • 8 J Jardin Corona 3
  • 9 G Garcia's Mexican Restaurant 3
  • 10 T Texican Cafe 3
  • 11 I Iron Cactus Mexican Restaurant and Margarita Bar 2
  • 12 T Taco More 2
  • 13 F Fresa's logo Fresa's 2
  • 14 H Hay Elotes 2
  • 15 S Super Burrito 2
  • 16 T Tres Amigos 2
  • 17 L La Cabana 2
  • 18 G Guadalajara Mexican Restaurant 2
  • 19 T Tejas Birria 2
  • 20 L La Casita 2
  • 21 E El Mexicano Grill 2
  • 22 D Donut Taco Palace 2
  • 23 P Pueblo Viejo 2
  • 24 B Baby Acapulco 2
  • 25 E El Taquito 2
  • 26 T Taco Flats 2
  • 27 T Tacos La Catrina 2
  • 28 T Taqueria Chapala 2
  • 29 C Casa Jalisco 2
  • 30 L La Tapatia 2
  • 31 P Pollos Asados El Norteno 2
  • 32 P Papalote Taco House 2
  • 33 R Rio Grande Tex Mex 2
  • 34 M Morelia Mexican Grill 2
  • 35 T Taqueria 95 2
  • 36 E El Rey Mexican Bar & Grill 1
  • 37 T Tortilleria La Sabrocita 1
  • 38 T Taqueria 1
  • 39 L Los Reyes Mexican Restaurant 1
  • 40 P Paprika ATX 1
  • 41 L La Taquicardia 1
  • 42 E El Meson Tequileria 1
  • 43 T The Alcove Cantina 1
  • 44 U Un Taco Mass #2 1
  • 45 C CJ's Tacos 1
  • 46 S Santiago's Tex-Mex & Cantina 1
  • 47 P Palm Cafe 1
  • 48 P Piscis Seafood and Mexican Grill 1
  • 49 T Taquitos Mi Rancho 1
  • 50 F Flores Breakfast and Lunch 1

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