Growth
Waffle House against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waffle House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
2,127 tracked Waffle House locations across 26 US states.
Tracked stores by state
- Georgia 484
- Florida 206
- North Carolina 198
- South Carolina 177
- Alabama 167
- Tennessee 144
- Texas 135
- Louisiana 101
- Mississippi 93
- Ohio 82
- Virginia 75
- Kentucky 65
- Arkansas 49
- Missouri 36
- Indiana 28
- Oklahoma 19
- Arizona 15
- Maryland 13
- Colorado 11
- Pennsylvania 10
- West Virginia 6
- Delaware 4
- Kansas 4
- Illinois 3
- California 1
- New Mexico 1
Customer overlap
Who shops at Waffle House
Tracked chains Waffle House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends