Growth
El Pollo Rico against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Pollo Rico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pollo Tropical
|
+8.7% |
| 2 |
G
Golden Krust
|
+3.9% |
| 3 |
S
Sardi's Pollo A La Brasa
|
+9.6% |
| 4 |
P
Pollo Campero
|
+0.3% |
| 5 |
G
Gloria's Latin Cuisine
|
+7.6% |
| 6 |
L
La Carreta
|
+1.4% |
| 7 |
T
Tucanos Brazilian Grill
|
+1.3% |
| 8 |
L
La Granja
|
-2.4% |
| 9 |
C
Columbia Restaurant
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked El Pollo Rico locations across 7 US states.
Tracked stores by state
- Texas 19
- Virginia 3
- Illinois 1
- Maryland 1
- North Carolina 1
- Utah 1
- Washington 1
Customer overlap
Who shops at El Pollo Rico
Tracked chains El Pollo Rico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Poco Loco Supermercado
100
A
Americana Grocery
80
J
JD's Supermarket
73
T
Todos Supermarket
53
C
Casa Garcia's
53
Casa Garcia's
53
S
Super Groceries
50
F
Fresh World
47
P
Pan American Bakery
43
B
Bluebonnet Electric Cooperative
42
Bluebonnet Electric Cooperative
42
More trends