Growth
Smokey Mo's BBQ against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smokey Mo's BBQ's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Smokey Mo's BBQ locations across 1 US state.
Tracked stores by state
- Texas 13
Customer overlap
Who shops at Smokey Mo's BBQ
Tracked chains Smokey Mo's BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
True Texas BBQ
68
L
Leander Fit
65
G
Guilbeau Food Mart
58
B
Big Country
55
H
Hutto General Store
50
J
Jardin Corona
44
J
Jardin Del Rey
43
P
Pedernales Electric Cooperative
38
Pedernales Electric Cooperative
38
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