Trends · data through September 2026

Family & Value Apparel in Missouri

Iceflower tracks 98 stores from 15 family & value apparel chains in Missouri. Old Navy grew fastest over the last year, ahead of Rainbow Shops and Factory Connection.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
98
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Old Navy and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Old Navy logo Old Navy - +2.5%
2 R Rainbow Shops logo Rainbow Shops - +2.1%
3 F Factory Connection - +1.3%
4 S Shoe Dept. logo Shoe Dept. ▲1 -5.8%
5 C Cato Fashions logo Cato Fashions - -6.0%
6 C Citi Trends logo Citi Trends ▼1 -67.2%
  • Old Navy
  • Rainbow Shops
  • Gap
  • Cato Fashions
  • K&G Fashion Superstore
  • Levi's
  • Shoe Dept.
  • Other tracked chains

Store footprint

Store map

98 tracked store locations in Missouri. The 7 largest tracked chains are highlighted.

  • Old Navy (32)
  • Rainbow Shops (15)
  • Gap (1)
  • Cato Fashions (23)
  • K&G Fashion Superstore (1)
  • Levi's (2)
  • Shoe Dept. (6)
  • Other tracked chains

Top tracked chains by store count

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