Growth
Gen X against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gen X's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 32 | G Gen X | -5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Gen X locations across 8 US states.
Tracked stores by state
- Colorado 5
- New Mexico 2
- Oregon 2
- Utah 2
- Arizona 1
- Illinois 1
- Missouri 1
- Washington 1
Customer overlap
Who shops at Gen X
Tracked chains Gen X customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kwick Shop 2
100
S
Super Groceries
79
A
Anaya's Market
56
S
Stop and Go Market
52
R
Rancho Market
50
Rancho Market
50
K
Klassy Kwik Stop
47
R
Red Duck Store & Grill
46
O
Ogden City Government
40
Ogden City Government
40
I
Ivan's Ice Cream and Snowies
36
B
BBB Fashion
31
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