Trends · data through September 2026

Family & Value Apparel in South Carolina

Iceflower tracks 228 stores from 28 family & value apparel chains in South Carolina. Cato Fashions grew fastest over the last year, ahead of Levi's and Tommy Hilfiger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
28
Tracked stores
228
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cato Fashions and Levi's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cato Fashions logo Cato Fashions - +9.4%
2 L Levi's logo Levi's ▲1 +7.2%
3 T Tommy Hilfiger logo Tommy Hilfiger ▲2 +6.1%
4 I It's Fashion - +3.9%
5 R Rainbow Shops logo Rainbow Shops - +3.3%
6 O Old Navy logo Old Navy - +2.4%
7 C Citi Trends logo Citi Trends - +2.2%
8 S Shoe Dept. logo Shoe Dept. - -4.1%
9 B Breeza Beachwear - -34.4%
10 B Bargain Beachwear logo Bargain Beachwear - -46.8%
11 E Eagles Beachwear logo Eagles Beachwear ▼3 -63.6%
  • Old Navy
  • Cato Fashions
  • Citi Trends
  • Shoe Dept.
  • Rainbow Shops
  • It's Fashion
  • Levi's
  • Other tracked chains

Store footprint

Store map

228 tracked store locations in South Carolina. The 7 largest tracked chains are highlighted.

  • Old Navy (21)
  • Cato Fashions (50)
  • Citi Trends (40)
  • Shoe Dept. (18)
  • Rainbow Shops (18)
  • It's Fashion (16)
  • Levi's (4)
  • Other tracked chains

Top tracked chains by store count

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