Trends · data through September 2026

Family & Value Apparel in Virginia

Iceflower tracks 195 stores from 24 family & value apparel chains in Virginia. Gap grew fastest over the last year, ahead of Rainbow Shops and K&G Fashion Superstore.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
24
Tracked stores
195
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Gap and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Gap logo Gap ▲1 +6.1%
2 R Rainbow Shops logo Rainbow Shops - +3.7%
3 K K&G Fashion Superstore logo K&G Fashion Superstore ▲1 +2.3%
4 T Tommy Hilfiger logo Tommy Hilfiger - +1.0%
5 C Cato Fashions logo Cato Fashions ▲1 -2.0%
6 C Citi Trends logo Citi Trends ▼1 -3.7%
7 O Old Navy logo Old Navy - -4.4%
8 A Ashley Stewart logo Ashley Stewart - -5.2%
9 C Calvin Klein logo Calvin Klein - -7.7%
10 L Levi's logo Levi's ▼2 -10.4%
11 S Shoe Dept. logo Shoe Dept. - -10.9%
12 N Nautica logo Nautica - -11.1%
13 I It's Fashion - -23.7%
  • Old Navy
  • Uniqlo
  • Rainbow Shops
  • Cato Fashions
  • K&G Fashion Superstore
  • Levi's
  • Shoe Dept.
  • Other tracked chains

Store footprint

Store map

195 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Old Navy (44)
  • Uniqlo (2)
  • Rainbow Shops (29)
  • Cato Fashions (43)
  • K&G Fashion Superstore (3)
  • Levi's (7)
  • Shoe Dept. (11)
  • Other tracked chains

Top tracked chains by store count

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