Trends · data through September 2026

Family & Value Apparel in Nevada

Iceflower tracks 46 stores from 12 family & value apparel chains in Nevada. Rainbow Shops grew fastest over the last year, ahead of Citi Trends and Old Navy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
46
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rainbow Shops and Citi Trends sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rainbow Shops logo Rainbow Shops - +11.2%
2 C Citi Trends logo Citi Trends - +0.2%
3 O Old Navy logo Old Navy - -2.7%
4 L Levi's logo Levi's - -3.4%
5 N Nautica logo Nautica - -32.2%
  • Old Navy
  • Levi's
  • Rainbow Shops
  • Gap
  • Calvin Klein
  • Tommy Hilfiger
  • Gap Factory
  • Other tracked chains

Store footprint

Store map

46 tracked store locations in Nevada. The 7 largest tracked chains are highlighted.

  • Old Navy (15)
  • Levi's (5)
  • Rainbow Shops (7)
  • Gap (2)
  • Calvin Klein (1)
  • Tommy Hilfiger (2)
  • Gap Factory (2)
  • Other tracked chains

Top tracked chains by store count

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