Growth
It's Fashion against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks It's Fashion's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 114 | I It's Fashion | - |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked It's Fashion locations across 10 US states.
Tracked stores by state
- South Carolina 7
- Georgia 6
- Alabama 4
- Louisiana 4
- North Carolina 4
- Virginia 3
- Mississippi 2
- Arkansas 1
- Delaware 1
- Texas 1
Customer overlap
Who shops at It's Fashion
Tracked chains It's Fashion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gene Stimson's Big Star
100
G
Glamour Beauty Supply
94
H
Hair Kingdom Beauty
80
P
Pro Feet
78
L
Lion of Judah
77
B
Beauty Depot Super Center
66
T
Trendz
61
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