Growth
It's Fashion against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks It's Fashion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 14 | I It's Fashion | -6.5% |
Share of tracked category spend, indexed
Store footprint
Store map
134 tracked It's Fashion locations across 14 US states.
Tracked stores by state
- Mississippi 24
- Georgia 20
- Louisiana 16
- South Carolina 16
- North Carolina 14
- Alabama 13
- Texas 7
- Arkansas 6
- Virginia 6
- Florida 5
- Tennessee 4
- Delaware 1
- Maryland 1
- Oklahoma 1
Customer overlap
Who shops at It's Fashion
Tracked chains It's Fashion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hair Global Augusta
75
G
Gene Stimson's Big Star
63
B
Beauty & Beyond
61
A
Augusta Beauty Outlet
55
H
Hair Kingdom Beauty
46
B
Beauty and Beyond
43
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