Trends · data through September 2026

Family & Value Apparel in Michigan

Iceflower tracks 164 stores from 21 family & value apparel chains in Michigan. Simply Fashion grew fastest over the last year, ahead of Citi Trends and Rainbow Shops.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
21
Tracked stores
164
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Simply Fashion and Citi Trends sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Simply Fashion ▲1 +12.1%
2 C Citi Trends logo Citi Trends - +9.8%
3 R Rainbow Shops logo Rainbow Shops - +8.6%
4 A Ashley Stewart logo Ashley Stewart - +8.3%
5 C Cato Fashions logo Cato Fashions - +1.4%
6 L Levi's logo Levi's ▲1 -1.0%
7 O Old Navy logo Old Navy - -2.4%
8 C Calvin Klein logo Calvin Klein - -5.5%
9 H Harbor Wear ▼1 -9.5%
10 T Tommy Hilfiger logo Tommy Hilfiger - -9.9%
11 S Shoe Dept. logo Shoe Dept. ▼1 -10.1%
12 D Daily Thread - -44.4%
  • Old Navy
  • Rainbow Shops
  • Gap
  • Levi's
  • Shoe Dept.
  • Citi Trends
  • Cato Fashions
  • Other tracked chains

Store footprint

Store map

164 tracked store locations in Michigan. The 7 largest tracked chains are highlighted.

  • Old Navy (43)
  • Rainbow Shops (25)
  • Gap (6)
  • Levi's (6)
  • Shoe Dept. (15)
  • Citi Trends (18)
  • Cato Fashions (12)
  • Other tracked chains

Top tracked chains by store count

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