Growth
Simply Fashion against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Simply Fashion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Old Navy
|
-2.0% |
| 2 |
R
Rainbow Shops
|
+2.3% |
| 3 |
U
Uniqlo
|
- |
| 4 |
L
Levi's
|
-3.2% |
| 5 |
G
Gap
|
+11.6% |
| 6 |
S
Shoe Dept.
|
-6.6% |
| 7 |
C
Cato Fashions
|
-0.2% |
| 8 |
C
Citi Trends
|
+1.1% |
| 9 |
K
K&G Fashion Superstore
|
+1.1% |
| 10 |
T
Tommy Hilfiger
|
-5.0% |
| 54 | S Simply Fashion | +16.1% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Simply Fashion locations across 9 US states.
Customer overlap
Who shops at Simply Fashion
Tracked chains Simply Fashion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hair Oasis
100
N
New Star Beauty Supply
75
M
Memphis Light Gas & Water
71
Memphis Light Gas & Water
71
C
City of Detroit
56
City of Detroit
56
S
Seaway Market Place
48
M
Main Beauty Supply
44
B
Broadway Food Center
43
M
Mike's Fresh Market
42
F
Family Food Center
41
S
Snappers Seafood & Chicken
39
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