Trends · data through September 2026

Family & Value Apparel in New Mexico

Iceflower tracks 35 stores from 9 family & value apparel chains in New Mexico. Old Navy grew fastest over the last year, ahead of Shoe Dept. and Melrose Family Fashions.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
35
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Old Navy and Shoe Dept. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Old Navy logo Old Navy - +4.5%
2 S Shoe Dept. logo Shoe Dept. - +2.1%
3 M Melrose Family Fashions - -0.4%
4 C Cato Fashions logo Cato Fashions - -7.2%
5 R Rainbow Shops logo Rainbow Shops - -22.1%
  • Old Navy
  • Shoe Dept.
  • Cato Fashions
  • Gap
  • Rainbow Shops
  • Gen X
  • Melrose Family Fashions
  • Other tracked chains

Store footprint

Store map

35 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted.

  • Old Navy (7)
  • Shoe Dept. (9)
  • Cato Fashions (8)
  • Gap (1)
  • Rainbow Shops (3)
  • Gen X (2)
  • Melrose Family Fashions (3)
  • Other tracked chains

Top tracked chains by store count

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