Trends · data through September 2026

Family & Value Apparel in Mississippi

Iceflower tracks 177 stores from 22 family & value apparel chains in Mississippi. Cato Fashions grew fastest over the last year, ahead of It's Fashion and Levi's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
22
Tracked stores
177
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cato Fashions and It's Fashion sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cato Fashions logo Cato Fashions ▲1 +6.9%
2 I It's Fashion - -5.1%
3 L Levi's logo Levi's - -5.3%
4 O Old Navy logo Old Navy - -6.8%
5 C Citi Trends logo Citi Trends - -8.1%
6 S Shoe Dept. logo Shoe Dept. ▼1 -11.9%
  • Old Navy
  • Cato Fashions
  • Shoe Dept.
  • Rainbow Shops
  • Citi Trends
  • Tommy Hilfiger
  • Levi's
  • Other tracked chains

Store footprint

Store map

177 tracked store locations in Mississippi. The 7 largest tracked chains are highlighted.

  • Old Navy (11)
  • Cato Fashions (37)
  • Shoe Dept. (20)
  • Rainbow Shops (14)
  • Citi Trends (24)
  • Tommy Hilfiger (2)
  • Levi's (3)
  • Other tracked chains

Top tracked chains by store count

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