Growth
Learning Express Toys against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Learning Express Toys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-2.2% |
| 2 |
B
Build-A-Bear Workshop
|
-15.0% |
| 3 |
L
Learning Express Toys
|
+18.7% |
| 4 |
A
American Girl
|
-3.1% |
| 5 |
F
Fao Schwarz
|
- |
| 6 |
L
Lakeshore Learning
|
-23.6% |
| 7 |
B
Bricks & Minifigs
|
-3.9% |
| 8 | T Through The Decades | +3.9% |
| 9 |
S
Sir Troy's Toy Kingdom
|
- |
| 10 |
A
ABU Games
|
+18.9% |
Share of tracked category spend, indexed
Store footprint
Store map
84 tracked Learning Express Toys locations across 22 US states.
Tracked stores by state
- Texas 11
- Massachusetts 9
- Ohio 8
- Pennsylvania 8
- Florida 7
- Illinois 6
- New Jersey 5
- California 4
- Georgia 4
- North Carolina 4
- Alabama 2
- Kentucky 2
- Louisiana 2
- Nevada 2
- New York 2
- Tennessee 2
- Nebraska 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Learning Express Toys
Tracked chains Learning Express Toys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McCaffrey's Food Market
100
McCaffrey's Food Market
100
H
Heisler's Market
98
Heisler's Market
98
S
Silverlake "The Family Place"
74
Silverlake "The Family Place"
74
S
Sudbury Farms
69
D
Dorothy Lane Market
61
Dorothy Lane Market
61
G
Giant Eagle Market District
59
Giant Eagle Market District
59
M
McCaffery's Food Markets
53
McCaffery's Food Markets
53
K
Kremer's Market
50
More trends