Growth
Build-A-Bear Workshop against its category
The biggest tracked US toy stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Build-A-Bear Workshop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-3.0% |
| 2 |
B
Build-A-Bear Workshop
|
+14.1% |
| 3 |
D
Disney Store
|
+7.8% |
| 4 |
A
American Girl
|
-6.0% |
| 5 |
L
Learning Express Toys
|
-25.4% |
| 6 | T Through The Decades | - |
| 7 | K Kitty Hawk Kites | -13.3% |
| 8 |
F
Fao Schwarz
|
- |
| 9 |
B
Bricks & Minifigs
|
-14.4% |
| 10 |
A
ABU Games
|
-13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
215 tracked Build-A-Bear Workshop locations across 38 US states.
Tracked stores by state
- Texas 24
- Florida 20
- California 18
- Pennsylvania 13
- Ohio 11
- New Jersey 10
- Illinois 9
- Georgia 7
- Indiana 7
- Maryland 7
- North Carolina 7
- Tennessee 7
- Virginia 7
- Arizona 5
- Colorado 5
- Michigan 5
- South Carolina 5
- Utah 5
- Alabama 4
- Kentucky 4
- Missouri 4
- Nevada 4
- New York 4
- Washington 3
- Delaware 2
- Iowa 2
- Idaho 2
- Kansas 2
- New Mexico 2
- Wisconsin 2
- Arkansas 1
- Louisiana 1
- Maine 1
- Minnesota 1
- Oklahoma 1
- Oregon 1
- Rhode Island 1
- West Virginia 1
Customer overlap
Who shops at Build-A-Bear Workshop
Tracked chains Build-A-Bear Workshop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Disney World
32
Walt Disney World
32
More trends