Growth
Build-A-Bear Workshop against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Build-A-Bear Workshop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-2.2% |
| 2 |
B
Build-A-Bear Workshop
|
-15.0% |
| 3 |
L
Learning Express Toys
|
+18.7% |
| 4 |
A
American Girl
|
-3.1% |
| 5 |
F
Fao Schwarz
|
- |
| 6 |
L
Lakeshore Learning
|
-23.6% |
| 7 |
B
Bricks & Minifigs
|
-3.9% |
| 8 | T Through The Decades | +3.9% |
| 9 |
S
Sir Troy's Toy Kingdom
|
- |
| 10 |
A
ABU Games
|
+18.9% |
Share of tracked category spend, indexed
Store footprint
Store map
322 tracked Build-A-Bear Workshop locations across 46 US states.
Tracked stores by state
- California 38
- Texas 37
- Florida 23
- New York 16
- New Jersey 13
- Pennsylvania 13
- Ohio 12
- Tennessee 12
- Virginia 12
- Illinois 11
- Georgia 9
- Missouri 8
- Indiana 7
- Maryland 7
- North Carolina 7
- Arizona 6
- Massachusetts 6
- Wisconsin 6
- Colorado 5
- Louisiana 5
- Michigan 5
- South Carolina 5
- Utah 5
- Alabama 4
- Connecticut 4
- Kentucky 4
- Nevada 4
- Washington 4
- Iowa 3
- Minnesota 3
- New Hampshire 3
- Oklahoma 3
- Oregon 3
- Arkansas 2
- Delaware 2
- Idaho 2
- Kansas 2
- Mississippi 2
- New Mexico 2
- Maine 1
- Montana 1
- North Dakota 1
- Nebraska 1
- Rhode Island 1
- South Dakota 1
- West Virginia 1
Customer overlap
Who shops at Build-A-Bear Workshop
Tracked chains Build-A-Bear Workshop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Disney World
32
Walt Disney World
32
More trends