Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Learning Express Toys and Tons of Toys sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
L
Learning Express Toys
|
- | +14.0% |
| 2 | T Tons of Toys | - | +3.5% |
| 3 |
L
LEGO
|
- | -3.1% |
| 4 |
L
Lakeshore Learning
|
- | -5.5% |
| 5 |
B
Build-A-Bear Workshop
|
- | -20.5% |
- Fao Schwarz
- LEGO
- American Girl
- Build-A-Bear Workshop
- Tons of Toys
- Toys "R" Us
- Camp
- Other tracked chains
Store footprint
Store map
115 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.
- Fao Schwarz (1)
- LEGO (6)
- American Girl (1)
- Build-A-Bear Workshop (20)
- Tons of Toys (4)
- Toys "R" Us (2)
- Camp (2)
- Other tracked chains
Top tracked chains by store count
-
1
B
-
2
L
-
3
L
- 4 T Tons of Toys 4
-
5
L
-
6
T
Toys "R" Us 2
-
7
C
Camp 2
-
8
G
Go! Calendars, Toys & Games 2
-
9
S
Squishable 2
- 10 B Babeland 2
- 11 T Time Warp Toys and Collectibles 1
- 12 K Kenvil Hobbies 1
-
13
B
Bricks and Minifigs West Babylon 1
- 14 T The Red Balloon 1
- 15 I Image anime co. 1
- 16 L Lunar Toy Store 1
- 17 T The Train Doctor 1
- 18 J Jabberwocky Inc 1
- 19 L Lullaby Baby 1
- 20 M Mom & Pop Shop 1
- 21 P Pixelated Treasures Video Games & More 1
- 22 V Valley Con 1
- 23 K Kubiya Games 1
- 24 N Nueva Linea 1
- 25 Q Quinnderella's Big Fun Toys 1
- 26 T The Compleat Strategist 1
- 27 S Serendipity Toys & Books 1
- 28 P Pandora's Box Toys & Collectibles 1
-
29
D
Dragon Eye Gaming 1
- 30 S Stationery & Toy World 1
- 31 D DII Toys 1
- 32 U Uptown Bears 1
- 33 B Balloon & Co. World 1
- 34 S Shanti Maa Inc 1
- 35 I Infini1 Store 1
- 36 F F and M Hobby Center 1
- 37 T Toy & Game Land 1
- 38 A All About Toys 1
- 39 T Toy World 1
- 40 T The Wharf Shop 1
- 41 O Onpoint Family Center 1
- 42 N Novedades Variety Store 1
- 43 T The Grow-Cery LTD 1
- 44 E Endless Games 1
- 45 T Toy Chest 1
- 46 M Mary Arnold Toys 1
- 47 H Haymarket Hobbies and Toys 1
- 48 T Toy Republic 1
-
49
G
Gundam Planet 1
- 50 D Distinctive Toys 1
More trends