Growth
Bricks & Minifigs against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bricks & Minifigs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-2.2% |
| 2 |
B
Build-A-Bear Workshop
|
-15.0% |
| 3 |
L
Learning Express Toys
|
+18.7% |
| 4 |
A
American Girl
|
-3.1% |
| 5 |
F
Fao Schwarz
|
- |
| 6 |
L
Lakeshore Learning
|
-23.6% |
| 7 |
B
Bricks & Minifigs
|
-3.9% |
| 8 | T Through The Decades | +3.9% |
| 9 |
S
Sir Troy's Toy Kingdom
|
- |
| 10 |
A
ABU Games
|
+18.9% |
Share of tracked category spend, indexed
Store footprint
Store map
53 tracked Bricks & Minifigs locations across 24 US states.
Tracked stores by state
- Texas 7
- Arizona 6
- Oregon 5
- Utah 5
- California 3
- Illinois 3
- Wisconsin 3
- Colorado 2
- Michigan 2
- Ohio 2
- Washington 2
- Connecticut 1
- Florida 1
- Idaho 1
- Kentucky 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- South Carolina 1
- South Dakota 1
- Virginia 1
Customer overlap
Who shops at Bricks & Minifigs
Tracked chains Bricks & Minifigs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dayton Brick Shop
72
C
Cutsforth's Market
49
Cutsforth's Market
49
B
Bronson Health
35
More trends