Trends · data through September 2026

Toy Stores in Utah

Iceflower tracks 46 stores from 29 toy store chains in Utah. LEGO grew fastest over the last year, ahead of Build-A-Bear Workshop and Bricks & Minifigs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
29
Tracked stores
46
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Build-A-Bear Workshop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LEGO logo LEGO - +3.9%
2 B Build-A-Bear Workshop logo Build-A-Bear Workshop - -11.4%
3 B Bricks & Minifigs logo Bricks & Minifigs - -14.1%
  • LEGO
  • Build-A-Bear Workshop
  • Teton Toys
  • Vortex Hobbies
  • Bricks & Minifigs
  • Hastur Games
  • Noggin Games
  • Other tracked chains

Store footprint

Store map

46 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • LEGO (4)
  • Build-A-Bear Workshop (5)
  • Teton Toys (4)
  • Vortex Hobbies (1)
  • Bricks & Minifigs (5)
  • Hastur Games (1)
  • Noggin Games (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 5
  • 2 B Bricks & Minifigs logo Bricks & Minifigs 5
  • 3 L LEGO logo LEGO 4
  • 4 T Teton Toys logo Teton Toys 4
  • 5 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 3
  • 6 H Hammond Toys, Hobbies and Dolls 2
  • 7 P Paramount Sports & Toys 1
  • 8 W Wonderful World of Trains 1
  • 9 G Gajo Games 1
  • 10 T Twice Built 1
  • 11 B BTNT TOYZ 1
  • 12 C Chicho's 1
  • 13 T The Red Balloon 1
  • 14 B BigBoomers 1
  • 15 B Blickenstaff's 1
  • 16 G Gamer's Inn logo Gamer's Inn 1
  • 17 W Wishes 1
  • 18 T The Red Balloon Toy Store logo The Red Balloon Toy Store 1
  • 19 P Platinum Toys Utah 1
  • 20 T Toys "R" Us logo Toys "R" Us 1
  • 21 S Super Anime Store 1
  • 22 R Red Mountain Bricks 1
  • 23 B Blakfyre Games 1
  • 24 W Wigglish Toys & Games 1
  • 25 G Go! Calendars, Games, and Toys 1
  • 26 T Toad and Tricycle Games 1
  • 27 N Noggin Games 1
  • 28 H Hastur Games 1
  • 29 V Vortex Hobbies 1

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