Growth ranking
Fastest-growing tracked toy stores chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Build-A-Bear Workshop and LEGO sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
B
Build-A-Bear Workshop
|
- | +18.1% |
| 2 |
L
LEGO
|
- | -4.8% |
| 3 |
L
Learning Express Toys
|
- | -7.7% |
- LEGO
- American Girl
- Build-A-Bear Workshop
- Grognard Games
- Learning Express Toys
- Rotofugi
- Hotsaucegames.com
- Other tracked chains
Store footprint
Store map
37 tracked store locations in Chicago-Naperville-Elgin, IL-IN. The 7 largest tracked chains are highlighted.
- LEGO (4)
- American Girl (1)
- Build-A-Bear Workshop (8)
- Grognard Games (1)
- Learning Express Toys (5)
- Rotofugi (1)
- Hotsaucegames.com (1)
- Other tracked chains
Top tracked chains by store count
-
1
B
Build-A-Bear Workshop 8
-
2
L
Learning Express Toys 5
-
3
L
LEGO 4
-
4
D
Disney Store 1
- 5 Z Zippy Toys 1
- 6 M MOORE Toys & Gadgets 1
-
7
S
Squishable 1
- 8 M My Special Toy Store 1
- 9 C Crown Point Toys and Collectibles 1
- 10 P Pumpkin Moon 1
- 11 B B Toys Zone 1
- 12 T Tenth Planet 1
- 13 N Nakama Toys 1
- 14 G GriffoNest Games 1
- 15 B Berwyn's Toys and Trains 1
- 16 T Timeless Toys 1
- 17 B Building Blocks Toy Store 1
-
18
T
Toys "R" Us 1
- 19 G Games Plus 1
- 20 H Hotsaucegames.com 1
-
21
R
Rotofugi 1
- 22 G Grognard Games 1
-
23
A
American Girl 1
More trends