Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Toys "R" Us and LEGO sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
T
Toys "R" Us
|
- | -2.2% |
| 2 |
L
LEGO
|
- | -3.6% |
| 3 |
B
Bricks & Minifigs
|
- | -4.7% |
| 4 |
L
Lakeshore Learning
|
- | -7.3% |
| 5 |
B
Build-A-Bear Workshop
|
- | -19.2% |
| 6 |
G
Go! Calendars, Toys & Games
|
- | -87.2% |
- LEGO
- American Girl
- Build-A-Bear Workshop
- Learning Express Toys
- Grognard Games
- Games Plus
- Rotofugi
- Other tracked chains
Store footprint
Store map
85 tracked store locations in Chicago-Naperville-Elgin, IL-IN. The 7 largest tracked chains are highlighted.
- LEGO (4)
- American Girl (1)
- Build-A-Bear Workshop (8)
- Learning Express Toys (6)
- Grognard Games (1)
- Games Plus (1)
- Rotofugi (1)
- Other tracked chains
Top tracked chains by store count
-
1
B
-
2
L
Learning Express Toys 6
-
3
G
-
4
L
-
5
L
-
6
T
-
7
B
- 8 T Toys In The Attic 2
- 9 C Closet Collectibles 2
- 10 T The Wild Child 2
-
11
P
Pop N Toyz 1
- 12 Z Zippy Toys 1
- 13 T Toys Outlet 1
-
14
B
Brickmania Chicago 1
- 15 M Mind Benders puzzles & games 1
- 16 T Toy de Jour 1
- 17 A AnimeStuffStore.com 1
- 18 M Marvin's Toy Store 1
- 19 C Cell-Toys Collectibles 1
- 20 C Chesterton Toys 1
- 21 T Too Cool Store 1
- 22 B Brainstorm, Inc. 1
- 23 B B Toys Zone 1
- 24 S Sage Explorers 1
- 25 T Throwback Toys Chicago 1
- 26 P Parkway Presents 1
- 27 K Kids World 1
-
28
F
Fao Schwarz 1
- 29 I I Dig Dinos NWI 1
- 30 P Purple Me Green 1
-
31
G
- 32 T Toys Et Cetera 1
-
33
A
American Girl 1
- 34 G Grognard Games 1
- 35 G Games Plus 1
-
36
R
Rotofugi 1
- 37 H Hotsaucegames.com 1
- 38 B Building Blocks Toy Store 1
- 39 N Nakama Toys 1
- 40 C Crown Point Toys and Collectibles 1
- 41 G GriffoNest Games 1
-
42
G
Galt Baby 1
-
43
P
Pumpkin Moon 1
- 44 R Radio Flyer 1
- 45 M MOORE Toys & Gadgets 1
- 46 T Tenth Planet 1
- 47 B Berwyn's Toys and Trains 1
- 48 T Timeless Toys 1
- 49 M My Special Toy Store 1
- 50 C Chicago Wholesale 1
More trends