Trends · data through September 2026

Toy Stores in Los Angeles-Long Beach-Anaheim, CA

Iceflower tracks 102 stores from 72 toy store chains in Los Angeles-Long Beach-Anaheim, CA. LEGO grew fastest over the last year, ahead of The Game Chest and Build-A-Bear Workshop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
72
Tracked stores
102
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and The Game Chest sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LEGO logo LEGO - +7.1%
2 T The Game Chest - +4.5%
3 B Build-A-Bear Workshop logo Build-A-Bear Workshop - -13.4%
4 L Lakeshore Learning logo Lakeshore Learning - -22.2%
  • LEGO
  • Droid Depot
  • Build-A-Bear Workshop
  • Mattel
  • Knick's Knacks
  • American Girl
  • The Game Chest
  • Other tracked chains

Store footprint

Store map

102 tracked store locations in Los Angeles-Long Beach-Anaheim, CA. The 7 largest tracked chains are highlighted.

  • LEGO (3)
  • Droid Depot (1)
  • Build-A-Bear Workshop (15)
  • Mattel (1)
  • Knick's Knacks (1)
  • American Girl (2)
  • The Game Chest (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 15
  • 2 L Lakeshore Learning logo Lakeshore Learning 6
  • 3 L LEGO logo LEGO 3
  • 4 T The Game Chest 3
  • 5 T Toys "R" Us logo Toys "R" Us 2
  • 6 T The Wee Loft 2
  • 7 P Puzzle Zoo 2
  • 8 T Tom's Toys 2
  • 9 O Optimus Toys 2
  • 10 T Toy Crazy 2
  • 11 A American Girl logo American Girl 2
  • 12 T Toys of the Universe 1
  • 13 T Toy Depot 1
  • 14 B Bricks & Minifigs Lomita logo Bricks & Minifigs Lomita 1
  • 15 Q Q Pop 1
  • 16 N Next-Gen Games 1
  • 17 H Hypnotized Hobbies logo Hypnotized Hobbies 1
  • 18 B Bricks & Minifigs logo Bricks & Minifigs 1
  • 19 T The ArToy 1
  • 20 K Kip's Toyland 1
  • 21 T Toys 4 U 1
  • 22 E Electric Dreams Slot Cars 1
  • 23 M Mike's Toys and Stuff 1
  • 24 N Neo Happyland Inc 1
  • 25 F Funko Hollywood 1
  • 26 T Toon Planet 1
  • 27 E Evasive Studio 1
  • 28 L Little Girl Blue's Toys and Gifts 1
  • 29 F Fiesta Toy logo Fiesta Toy 1
  • 30 S Sweet & Toyz 1
  • 31 M Mini Motorz 1
  • 32 P Petite Pebbles 1
  • 33 A Anime King 1
  • 34 M Mattel Toy Store 1
  • 35 C Chrono Toys Brea logo Chrono Toys Brea 1
  • 36 B B Candy Inc logo B Candy Inc 1
  • 37 T The Dinosaur Farm 1
  • 38 S Squishables 1
  • 39 A Anime Topia 1
  • 40 E Engine Ear Toys 1
  • 41 M Moose Toys US Office 1
  • 42 D Droid Depot 1
  • 43 M Mattel logo Mattel 1
  • 44 K Knick's Knacks 1
  • 45 S Sarge's Surplus Hut 1
  • 46 T ToyArena logo ToyArena 1
  • 47 A Anime Jungle 1
  • 48 O Odyssey Games 1
  • 49 T The Wishing Well Shop 1
  • 50 M Monkey Pants 1

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