Trends · data through July 2026

Toy Stores in Illinois

Iceflower tracks 42 stores from 25 toy stores chains in Illinois. Build-A-Bear Workshop grew fastest over the last year, ahead of LEGO and Learning Express Toys.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
42
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Build-A-Bear Workshop and LEGO sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Build-A-Bear Workshop logo Build-A-Bear Workshop - +16.1%
2 L LEGO logo LEGO - -4.8%
3 L Learning Express Toys logo Learning Express Toys - -8.4%
  • LEGO
  • American Girl
  • Build-A-Bear Workshop
  • Grognard Games
  • Learning Express Toys
  • Red Raccoon Games
  • Titan Games
  • Other tracked chains

Store footprint

Store map

42 tracked store locations in Illinois. The 7 largest tracked chains are highlighted.

  • LEGO (5)
  • American Girl (1)
  • Build-A-Bear Workshop (9)
  • Grognard Games (1)
  • Learning Express Toys (5)
  • Red Raccoon Games (1)
  • Titan Games (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 9
  • 2 L LEGO logo LEGO 5
  • 3 L Learning Express Toys logo Learning Express Toys 5
  • 4 T Titan Games 2
  • 5 D Disney Store logo Disney Store 1
  • 6 Z Zippy Toys 1
  • 7 M MOORE Toys & Gadgets 1
  • 8 S Squishable logo Squishable 1
  • 9 M My Special Toy Store 1
  • 10 H Happy Up Inc. 1
  • 11 P Pumpkin Moon 1
  • 12 B B Toys Zone 1
  • 13 N Nakama Toys 1
  • 14 G GriffoNest Games 1
  • 15 B Berwyn's Toys and Trains 1
  • 16 T Timeless Toys 1
  • 17 B Building Blocks Toy Store 1
  • 18 T Toys "R" Us logo Toys "R" Us 1
  • 19 G Gingerbread House Toys 1
  • 20 G Games Plus 1
  • 21 H Hotsaucegames.com 1
  • 22 R Rotofugi logo Rotofugi 1
  • 23 R Red Raccoon Games 1
  • 24 G Grognard Games 1
  • 25 A American Girl logo American Girl 1

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