Trends · data through September 2026

Toy Stores in Illinois

Iceflower tracks 100 stores from 67 toy store chains in Illinois. LEGO grew fastest over the last year, ahead of Toys "R" Us and Bricks & Minifigs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
67
Tracked stores
100
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Toys "R" Us sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LEGO logo LEGO - +4.6%
2 T Toys "R" Us logo Toys "R" Us - -0.9%
3 B Bricks & Minifigs logo Bricks & Minifigs - -3.4%
4 L Lakeshore Learning logo Lakeshore Learning - -6.4%
5 B Build-A-Bear Workshop logo Build-A-Bear Workshop - -18.5%
6 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games - -78.6%
  • LEGO
  • Build-A-Bear Workshop
  • American Girl
  • Learning Express Toys
  • Grognard Games
  • Red Raccoon Games
  • Games Plus
  • Other tracked chains

Store footprint

Store map

100 tracked store locations in Illinois. The 7 largest tracked chains are highlighted.

  • LEGO (5)
  • Build-A-Bear Workshop (11)
  • American Girl (1)
  • Learning Express Toys (6)
  • Grognard Games (1)
  • Red Raccoon Games (1)
  • Games Plus (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 11
  • 2 L Learning Express Toys logo Learning Express Toys 6
  • 3 L LEGO logo LEGO 5
  • 4 L Lakeshore Learning logo Lakeshore Learning 5
  • 5 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 3
  • 6 B Bricks & Minifigs logo Bricks & Minifigs 3
  • 7 T Toys "R" Us logo Toys "R" Us 3
  • 8 C Closet Collectibles 3
  • 9 T The Wild Child 2
  • 10 T Titan Games 2
  • 11 T Toys Et Cetera 1
  • 12 B Brickmania Chicago logo Brickmania Chicago 1
  • 13 T Toys Outlet 1
  • 14 P Pop N Toyz logo Pop N Toyz 1
  • 15 M Mom and Pops 1
  • 16 R RPS Toys 1
  • 17 T Toy de Jour 1
  • 18 A AnimeStuffStore.com 1
  • 19 M Marvin's Toy Store 1
  • 20 O Olivia's Playhouse 1
  • 21 O Otherside Games 1
  • 22 C Cell-Toys Collectibles 1
  • 23 T Too Cool Store 1
  • 24 B Brainstorm, Inc. 1
  • 25 B B Toys Zone 1
  • 26 S Sage Explorers 1
  • 27 T Throwback Toys Chicago 1
  • 28 P Parkway Presents 1
  • 29 F Funky Planet Toys & Gifts 1
  • 30 E Enchanted Toy Chest 1
  • 31 K Kids World 1
  • 32 W Warp Drive Toys 1
  • 33 G Go! Calendars Toys & Games logo Go! Calendars Toys & Games 1
  • 34 F Fao Schwarz logo Fao Schwarz 1
  • 35 B Board Knight 1
  • 36 G Gauntlet Games 1
  • 37 P Purple Me Green 1
  • 38 A American Girl logo American Girl 1
  • 39 G Grognard Games 1
  • 40 R Red Raccoon Games 1
  • 41 G Games Plus 1
  • 42 R Rotofugi logo Rotofugi 1
  • 43 H Hotsaucegames.com 1
  • 44 B Building Blocks Toy Store 1
  • 45 N Nakama Toys 1
  • 46 G Gingerbread House Toys 1
  • 47 G GriffoNest Games 1
  • 48 G Galt Baby logo Galt Baby 1
  • 49 P Pumpkin Moon logo Pumpkin Moon 1
  • 50 R Radio Flyer 1

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