Trends · data through September 2026

Toy Stores in Connecticut

Iceflower tracks 46 stores from 36 toy store chains in Connecticut. LEGO grew fastest over the last year, ahead of Go! Calendars, Toys & Games and Build-A-Bear Workshop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
36
Tracked stores
46
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Go! Calendars, Toys & Games sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LEGO logo LEGO - +8.4%
2 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games - -12.7%
3 B Build-A-Bear Workshop logo Build-A-Bear Workshop - -12.8%
  • LEGO
  • Amato's Toy & Hobby
  • Build-A-Bear Workshop
  • Amato's Toy and Hobby
  • Pinwheels Toys & Games
  • The Toy Soldier
  • Phantasm Gaming
  • Other tracked chains

Store footprint

Store map

46 tracked store locations in Connecticut. The 7 largest tracked chains are highlighted.

  • LEGO (3)
  • Amato's Toy & Hobby (1)
  • Build-A-Bear Workshop (4)
  • Amato's Toy and Hobby (1)
  • Pinwheels Toys & Games (1)
  • The Toy Soldier (1)
  • Phantasm Gaming (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 4
  • 2 L LEGO logo LEGO 3
  • 3 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 3
  • 4 A Awesome Toys and Gifts logo Awesome Toys and Gifts 2
  • 5 T The Toy Tree 2
  • 6 T The Toy Chest 2
  • 7 S Simon Says 1
  • 8 B Bricks & Minifigs logo Bricks & Minifigs 1
  • 9 D Darien Toy Box 1
  • 10 E Education Works 1
  • 11 E Evan's Toy Shoppe 1
  • 12 T The Toy Post 1
  • 13 N New Canaan Toy Store 1
  • 14 P Pebbles Toys & Gifts 1
  • 15 J Jesse's Toys 1
  • 16 S Smart Kids Toys 1
  • 17 V Valley Kids Co. 1
  • 18 N Nordica 1
  • 19 M Mystic Kite Shop 1
  • 20 O Old Tyme Toys 1
  • 21 F Fun Stop Toy Store 1
  • 22 S Stamford Toys 1
  • 23 F Fire And Dice 1
  • 24 J Jordie's Toy Shoppe 1
  • 25 T Toys Ahoy 1
  • 26 M Melissa & Doug 1
  • 27 B Blueberry Cat Collectibles 1
  • 28 Q Quassy Amusements 1
  • 29 B Brick Swap USA 1
  • 30 A Akiba Underground 1
  • 31 L Lee's Toy & Hobby 1
  • 32 P Phantasm Gaming 1
  • 33 T The Toy Soldier 1
  • 34 P Pinwheels Toys & Games 1
  • 35 A Amato's Toy and Hobby 1
  • 36 A Amato's Toy & Hobby 1

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