Trends · data through September 2026

Toy Stores in Texas

Iceflower tracks 197 stores from 123 toy store chains in Texas. Bricks and Minifigs grew fastest over the last year, ahead of Go! Calendars, Toys & Games and Toys "R" Us.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
123
Tracked stores
197
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bricks and Minifigs and Go! Calendars, Toys & Games sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bricks and Minifigs logo Bricks and Minifigs - +19.2%
2 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games - +11.0%
3 T Toys "R" Us logo Toys "R" Us - +5.9%
4 L LEGO logo LEGO ▲1 +2.4%
5 B Build-A-Bear Workshop logo Build-A-Bear Workshop ▼1 -9.5%
6 B Bricks & Minifigs logo Bricks & Minifigs - -15.6%
7 L Learning Express Toys logo Learning Express Toys - -32.1%
  • LEGO
  • Build-A-Bear Workshop
  • Lakeshore Learning
  • Learning Express Toys
  • Terra Toys
  • Pokemaniacs
  • Bricks & Minifigs
  • Other tracked chains

Store footprint

Store map

197 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • LEGO (6)
  • Build-A-Bear Workshop (37)
  • Lakeshore Learning (5)
  • Learning Express Toys (11)
  • Terra Toys (2)
  • Pokemaniacs (2)
  • Bricks & Minifigs (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 37
  • 2 L Learning Express Toys logo Learning Express Toys 11
  • 3 B Bricks & Minifigs logo Bricks & Minifigs 7
  • 4 L LEGO logo LEGO 6
  • 5 L Lakeshore Learning logo Lakeshore Learning 5
  • 6 T Toys "R" Us logo Toys "R" Us 4
  • 7 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 4
  • 8 B Bricks and Minifigs logo Bricks and Minifigs 3
  • 9 B Boardwalk Games 2
  • 10 L Lakeshore Learning Store logo Lakeshore Learning Store 2
  • 11 G Got Toys 2
  • 12 P Pokemaniacs 2
  • 13 T Terra Toys logo Terra Toys 2
  • 14 H HappyPoppinFamily 1
  • 15 L Lauren and Mias Toy Town 1
  • 16 G Go Calendars Toys and Games 1
  • 17 R Reaper Game Store 1
  • 18 T Tomfoolery Toys and Books 1
  • 19 S San Antonio Plastic Bricks Inc. 1
  • 20 B Bricks and Minifigs San Antonio NW logo Bricks and Minifigs San Antonio NW 1
  • 21 U USA TOY 1
  • 22 W Wonder World 1
  • 23 S Specialties Games Toys & Gifts 1
  • 24 Z Zunna Vintage Toys & Games 1
  • 25 C Culture Shock Houston Premium Outlets 1
  • 26 T The Barnhill House Toys and Books 1
  • 27 L Little Brick 1
  • 28 S Specialties Games, Toys, Gifts 1
  • 29 U USA Toy Factory 1
  • 30 B Buddy's Toys and Collectibles 1
  • 31 L Laird Family & Dr. Fireworks 1
  • 32 A Analytical Scientific 1
  • 33 M Madeline Woods Boutique 1
  • 34 C Court of Gamers 1
  • 35 H Hodgepodgetastic 1
  • 36 F Finleys 1
  • 37 M Minifigs Bricks and More 1
  • 38 B Bricks & Minifigs Pantego 1
  • 39 S SATX DieCast Garage 1
  • 40 A Asgard Games 1
  • 41 B Bricks & Minifigs Sugar Land 1
  • 42 S StarBrix Lego 1
  • 43 N Nessie Bricks 1
  • 44 R Rogue Brick Builders' Lounge 1
  • 45 W Wimberley Toy Company 1
  • 46 G Go Calendars and Games 1
  • 47 E Excite USA 1
  • 48 F Fun & Toys 1
  • 49 T Tokyo Story 1
  • 50 B Beachside Toys and Takeout 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.