Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Toyland Toyshop sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
L
LEGO
|
- | +10.0% |
| 2 | T Toyland Toyshop | - | +7.7% |
| 3 | T The Toy Shop | - | -0.3% |
| 4 |
S
Smyths Toys Superstores
|
- | -0.5% |
| 5 |
T
The Entertainer
|
- | -1.7% |
| 6 |
H
Hamleys
|
- | -3.8% |
| 7 |
T
Toytown
|
- | -4.2% |
| 8 |
B
Build-A-Bear Workshop
|
- | -19.1% |
| 9 | T The Toy Box | - | -21.0% |
| 10 |
E
Element Games
|
- | -29.3% |
- Smyths Toys Superstores
- The Entertainer
- LEGO
- Build-A-Bear Workshop
- Toytown
- Hamley's
- Toy Barnhaus
- Other tracked chains
Store footprint
Store map
566 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.
- Smyths Toys Superstores (132)
- The Entertainer (171)
- LEGO (24)
- Build-A-Bear Workshop (34)
- Toytown (27)
- Hamley's (2)
- Toy Barnhaus (7)
- Other tracked chains
Top tracked chains by store count
-
1
T
-
2
S
-
3
B
-
4
T
-
5
L
-
6
H
-
7
T
Toy Barnhaus 7
- 8 K Kids Stuff 7
- 9 T Toyland Toyshop 6
-
10
T
Toymaster 5
-
11
E
- 12 T The Toy Box 3
-
13
G
Go Bananas 3
- 14 T The Toy Shop 3
- 15 H Hamley's 2
- 16 K Kids World 2
-
17
T
-
18
C
Clarkes of Sussex 2
- 19 S Sugacane 2
- 20 J Johns Toyland 1
- 21 A Animal Instinct 1
- 22 T That Geeky Place 1
- 23 T Totally Awesome 1
- 24 R Ralson News 1
- 25 M Model Junction 1
- 26 D Devizes Toys 1
- 27 T Toyland 1
- 28 A Allsortz 1
- 29 W Wally's Toy Shop 1
- 30 P Plaza Toymaster 1
- 31 A Antics 1
- 32 M Marlow Toys 1
- 33 K Kids Stop 1
- 34 D Daisy Daisy 1
- 35 S Stewart Miller 1
- 36 H Harlequins Preston 1
- 37 M My Small World 1
- 38 T Toys Galore 1
-
39
H
- 40 A Acme Games 1
- 41 T Toy Bocs Teganau 1
- 42 T Tigeroo Toys 1
- 43 C Chocoloons 1
- 44 H Howleys 1
- 45 O Orcs Nest 1
- 46 E Ebb & Flow Kids 1
- 47 T The Gorge Bear Co 1
- 48 P Paddlefish Toys 1
- 49 L Langleys Toys and Games 1
- 50 W World of Toys 1
More trends