Growth ranking
Fastest-growing tracked toy stores chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Disney Store and LEGO sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
D
Disney Store
|
▲1 | +19.0% |
| 2 |
L
LEGO
|
- | +12.8% |
| 3 | T Toy Barnhaus | - | +11.9% |
| 4 | K Kids Stuff | - | +5.4% |
| 5 | T Toytown | - | +0.9% |
| 6 | T Toyland Toyshop | - | +0.9% |
| 7 |
S
Smyths Toys Superstores
|
- | +0.2% |
| 8 |
B
Build-A-Bear Workshop
|
- | -0.1% |
| 9 | T The Entertainer | - | -8.9% |
| 10 | E Element Games | - | -15.3% |
| 11 | H Hamleys | ▼1 | -21.6% |
- Smyths Toys Superstores
- The Entertainer
- LEGO
- Build-A-Bear Workshop
- Toytown
- Hamley's
- Disney Store
- Other tracked chains
Store footprint
Store map
550 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.
- Smyths Toys Superstores (130)
- The Entertainer (166)
- LEGO (23)
- Build-A-Bear Workshop (31)
- Toytown (26)
- Hamley's (2)
- Disney Store (42)
- Other tracked chains
Top tracked chains by store count
- 1 T The Entertainer 166
-
2
S
Smyths Toys Superstores 130
-
3
D
Disney Store 42
-
4
B
Build-A-Bear Workshop 31
- 5 T Toytown 26
-
6
L
LEGO 23
- 7 H Hamleys 7
- 8 T Toy Barnhaus 7
- 9 K Kids Stuff 7
- 10 T Toyland Toyshop 6
- 11 T Toymaster 4
- 12 E Element Games 3
- 13 S Sugacane 2
- 14 G Go Bananas 2
- 15 T Toy Arena 2
- 16 H Hamley's 2
- 17 T The Pavilion Toymaster 1
- 18 M My Small World 1
- 19 J John Anderson (Toymaster) 1
- 20 S Stewart Miller 1
- 21 J Johns Toyland 1
- 22 T Toy Bocs Teganau 1
- 23 E Ebb & Flow Kids 1
- 24 B Bourne Toys 1
- 25 R Ralson News 1
- 26 T Toy Park 1
- 27 D D & A Toys 1
- 28 C Cowgills of Clitheroe 1
- 29 T Thorntons Toymaster 1
- 30 P Paddlefish Toys 1
- 31 C Chocoloons 1
- 32 K Kids Stuff Toys 1
- 33 C Crest of London 1
- 34 T Toys N Trends 1
- 35 T Totally Toys 1
- 36 T Tigeroo Toys 1
- 37 E E Atkinson & Sons 1
- 38 B Big Top Toys 1
- 39 H Howleys 1
- 40 M Moons Toy Store 1
- 41 O Orange Tree Toys 1
- 42 F Fanboy Three 1
- 43 L Little Pumpkin 1
- 44 O Oasis Play Uxbridge 1
- 45 G Gordon's Toys and Stationery 1
- 46 G Game Vault 1
- 47 S Stockport Nerf Centre 1
- 48 T Toys Toys Toys 1
- 49 A Allsortz 1
- 50 R Rockbottom Toy Store 1
More trends