Trends · data through July 2026

Toy Stores in New Jersey

Iceflower tracks 35 stores from 21 toy stores chains in New Jersey.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
21
Tracked stores
35
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Tons of Toys sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LEGO logo LEGO - -4.8%
2 T Tons of Toys - -10.0%
  • LEGO
  • Build-A-Bear Workshop
  • Toys "R" Us
  • Tons of Toys
  • Disney Store
  • The Dragon's Hoard
  • Bricks & Minifigs
  • Other tracked chains

Store footprint

Store map

35 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • LEGO (4)
  • Build-A-Bear Workshop (10)
  • Toys "R" Us (1)
  • Tons of Toys (3)
  • Disney Store (1)
  • The Dragon's Hoard (1)
  • Bricks & Minifigs (1)
  • Other tracked chains

Top tracked chains by store count

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