Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tons of Toys and LEGO sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | T Tons of Toys | - | +13.1% |
| 2 |
L
LEGO
|
- | +4.1% |
| 3 |
B
Build-A-Bear Workshop
|
- | -17.2% |
| 4 |
G
Go! Calendars, Toys & Games
|
- | -23.9% |
- LEGO
- Build-A-Bear Workshop
- Toys "R" Us
- Lakeshore Learning
- Tons of Toys
- Learning Express Toys
- Bricks & Minifigs
- Other tracked chains
Store footprint
Store map
83 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.
- LEGO (4)
- Build-A-Bear Workshop (13)
- Toys "R" Us (2)
- Lakeshore Learning (2)
- Tons of Toys (4)
- Learning Express Toys (5)
- Bricks & Minifigs (1)
- Other tracked chains
Top tracked chains by store count
-
1
B
-
2
L
Learning Express Toys 5
-
3
G
- 4 T Tons of Toys 4
-
5
L
-
6
L
Lakeshore Learning 2
-
7
T
Toys "R" Us 2
- 8 H Happy Hippo Toys 2
-
9
B
Bricks & Minifigs 1
- 10 Q Quinnderella's Toys 1
-
11
J
Jazams 1
- 12 E ExtraordinaryED 1
- 13 Q Quinnderella's Big Fun Toys 1
- 14 N Nueva Linea 1
- 15 P Pixelated Treasures Video Games & More 1
- 16 M Mom & Pop Shop 1
- 17 J Jabberwocky Inc 1
- 18 K Kenvil Hobbies 1
- 19 T The Red Balloon 1
- 20 A AAA Hobbies and Crafts 1
- 21 Z Zoo Co. 1
- 22 T The Train Doctor 1
- 23 T The Grow-Cery LTD 1
- 24 T Toy & Game Land 1
- 25 F F and M Hobby Center 1
- 26 B Balloon & Co. World 1
- 27 P Panther Comics 1
-
28
D
Dragon Eye Gaming 1
- 29 P Pandora's Box Toys & Collectibles 1
- 30 S Serendipity Toys & Books 1
- 31 T The Toy Shop of Cape May 1
- 32 T Toy Market 1
- 33 T The Dragon's Hoard 1
- 34 M Marco's Emporium 1
- 35 A Air Circus 1
- 36 T The House of Fun 1
- 37 T The Bearded Dragon 1
- 38 T The Hobby Shoppe 1
- 39 D Distinctive Toys 1
- 40 W Winning Ticket Toys 1
-
41
G
Gundam Planet 1
-
42
S
Squishable 1
- 43 T Toy Republic 1
- 44 A Adventureland Store 1
- 45 H Haymarket Hobbies and Toys 1
- 46 L Lou's Brick Shop 1
- 47 T Toy Chest 1
- 48 E Endless Games 1
- 49 P Play With This Toys & Collectibles 1
- 50 M Mikes Toys & Collectibles 1
More trends