Trends · data through July 2026

Food & Drink trends in Merced, CA

Iceflower tracks 140 stores from 75 food & drink chains in Merced, CA. Taco Bell grew fastest over the last year, ahead of Chipotle Mexican Grill and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
75
Tracked stores
140
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell - +3.8%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲1 +3.6%
3 M McDonald's logo McDonald's - +3.3%
4 B Burger King logo Burger King ▲1 -0.3%
5 P Panda Express logo Panda Express - -0.6%
6 K KFC logo KFC - -2.8%
7 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen - -7.3%
8 C Carl's Jr. logo Carl's Jr. - -10.1%
9 J Jack in the Box logo Jack in the Box - -15.5%
10 W Wendy's logo Wendy's ▼2 -18.1%
11 D Domino's Pizza logo Domino's Pizza - -24.4%

Store footprint

Store map

140 tracked store locations in Merced, CA, colored by category.

Top tracked chains by store count

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