Trends · data through September 2026

Food & Drink trends in Napa, CA

Iceflower tracks 493 stores from 456 food & drink chains in Napa, CA. McDonald's grew fastest over the last year, ahead of Starbucks and Jack in the Box.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
456
Tracked stores
493
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M McDonald's logo McDonald's - +5.2%
2 S Starbucks logo Starbucks - +0.2%
3 J Jack in the Box logo Jack in the Box - -3.5%
4 T Taco Bell logo Taco Bell - -5.6%
5 J Jamba logo Jamba - -10.1%
6 R Round Table Pizza logo Round Table Pizza - -31.9%

Store footprint

Store map

493 tracked store locations in Napa, CA, colored by category.

Top tracked chains by store count

  • 1 S Starbucks logo Starbucks 13
  • 2 M McDonald's logo McDonald's 3
  • 3 R Round Table Pizza logo Round Table Pizza 3
  • 4 T Taco Bell logo Taco Bell 3
  • 5 J Jack in the Box logo Jack in the Box 3
  • 6 J Jamba logo Jamba 3
  • 7 C Chipotle Mexican Grill logo Chipotle Mexican Grill 2
  • 8 B Bouchon Bakery logo Bouchon Bakery 2
  • 9 K Kitchen Door 2
  • 10 V Villa Corona 2
  • 11 S Sterling Vineyards 2
  • 12 P Panda Express logo Panda Express 2
  • 13 W Wingstop logo Wingstop 2
  • 14 G Gott's Roadside logo Gott's Roadside 2
  • 15 T Thai Kitchen 2
  • 16 M Mountain Mike's Pizza logo Mountain Mike's Pizza 2
  • 17 T The Model Bakery 2
  • 18 P Platypus Wine Tours 1
  • 19 L Live Fire Pizza 1
  • 20 I Inglenook 1
  • 21 L La Prima Pizza 1
  • 22 S Squeeze Inn Hamburgers 1
  • 23 P Pacifico Mexican Restaurant 1
  • 24 T Taqueria Rosita 1
  • 25 I In-N-Out Burger logo In-N-Out Burger 1
  • 26 C Chispa Napa 1
  • 27 D Delicato Vineyards 1
  • 28 N Nation's Giant Hamburgers logo Nation's Giant Hamburgers 1
  • 29 O Oenotri logo Oenotri 1
  • 30 B Black Stallion Winery 1
  • 31 G Gillwoods Cafe 1
  • 32 F Fazerrati's Pizza 1
  • 33 D Duckhorn Vineyards logo Duckhorn Vineyards 1
  • 34 L Loveski Deli 1
  • 35 S Susie's Bar 1
  • 36 M Moulin Bakery 1
  • 37 Z ZD Wines 1
  • 38 P Pho Huong Viet 1
  • 39 L Little Caesars logo Little Caesars 1
  • 40 L La Luna Market & Taqueria 1
  • 41 T The Q Restaurant & Bar 1
  • 42 T Tarla Mediterranean Bar and Grill 1
  • 43 G Golden Bagel Cafe 1
  • 44 T Tacos Michoacan 1
  • 45 S Schramsberg Vineyards logo Schramsberg Vineyards 1
  • 46 B Brewed 1
  • 47 R Round Pond Estate logo Round Pond Estate 1
  • 48 M Mary's Pizza Shack 1
  • 49 C Chimney Rock Winery 1
  • 50 G Goosecross 1

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