Growth
Country Waffles against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Country Waffles's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 82 | C Country Waffles | +10.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Country Waffles locations across 1 US state.
Tracked stores by state
- California 15
Customer overlap
Who shops at Country Waffles
Tracked chains Country Waffles customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nugget Market
100
R
Rafael's Family Restaurant
86
C
Corkwood Restaurant
76
S
Sol Mexican Cuisine
61
C
Cracchiolo's Market Deli and Catering
59
W
Woodland Fuel Stop
59
P
Pet Supplies Plus Woodland
56
Pet Supplies Plus Woodland
56
C
Corabella's Restaurant
52
S
Sakura Japanese Steakhouse & Sushi
51
R
Romey's Liquors
46
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