Growth
La Morenita against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Morenita's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked La Morenita locations across 12 US states.
Customer overlap
Who shops at La Morenita
Tracked chains La Morenita customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mercado Los Amigos
100
C
Carnes Asadas Guadalajara
96
F
Fiesta Foods
92
L
La Morenita Restaurant
84
E
El Rosal
64
C
Cost Less Food Company
50
W
Wheeler's Kountry Korner
48
C
Cost Less Food Co.
48
T
The Fruit Yard
47
H
Hot Rod Diner
47
More trends