Trends · data through September 2026

Retail trends in London

Iceflower tracks 5,400 stores from 2,674 retail chains in London. ARKET grew fastest over the last year, ahead of Apple Store and Stradivarius.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,674
Tracked stores
5,400
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. ARKET and Apple Store sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A ARKET logo ARKET ▲10 +19.8%
2 A Apple Store logo Apple Store ▲2 +18.0%
3 S Stradivarius logo Stradivarius ▲11 +17.4%
4 E Ellis Brigham Mountain Sports logo Ellis Brigham Mountain Sports ▲6 +15.3%
5 L Lacoste logo Lacoste ▲9 +13.6%
6 G GUESS logo GUESS ▲9 +12.3%
7 T Timberland logo Timberland ▲5 +12.1%
8 P Peacocks logo Peacocks ▲6 +11.8%
9 L LEGO logo LEGO ▲4 +11.6%
10 D Deichmann logo Deichmann ▲5 +10.7%
11 B Bershka logo Bershka ▲8 +10.7%
12 S Swarovski logo Swarovski ▲6 +10.5%
13 F Forest ▲10 +8.9%
14 O Oxford Street ▲6 +8.5%
15 S Schuh logo Schuh ▲5 +8.3%

Store footprint

Store map

5,400 tracked store locations in London, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →