Growth
Peacocks against its category
The biggest tracked UK family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Peacocks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Next
|
-0.7% |
| 2 |
M
Matalan
|
-1.2% |
| 3 |
U
Uniqlo
|
+17.4% |
| 4 |
P
Peacocks
|
+7.9% |
| 5 |
S
Superdry
|
-11.2% |
| 6 |
T
Tommy Hilfiger
|
+14.8% |
| 7 |
P
PEP&CO
|
-18.6% |
| 8 |
G
GUESS
|
+6.2% |
| 9 |
G
George
|
-7.6% |
| 10 |
R
Revolution
|
-46.6% |
Share of tracked category spend, indexed
Store footprint
Store map
277 tracked Peacocks locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- Wales 36
- South West 35
- South East 32
- East of England 31
- North West 29
- West Midlands 23
- East Midlands 22
- Yorkshire and The Humber 18
- Scotland 16
- London 15
- Northern Ireland 11
- North East 9
Customer overlap
Who shops at Peacocks
Tracked chains Peacocks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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