Growth
Primark against its category
The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primark's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
205 tracked Primark locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 32
- London 29
- North West 21
- Scotland 21
- East of England 17
- South West 17
- Yorkshire and The Humber 17
- West Midlands 15
- East Midlands 11
- Northern Ireland 9
- Wales 8
- North East 7
- Other 1
Customer overlap
Who shops at Primark
Tracked chains Primark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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