Growth
Primark against its category
The biggest tracked UK fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primark's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Primark
|
+1.6% |
| 2 |
Z
Zara
|
+1.6% |
| 3 |
R
River Island
|
-6.0% |
| 4 |
H
H&M
|
+0.2% |
| 5 |
N
New Look
|
-12.5% |
| 6 |
B
Bershka
|
- |
| 7 |
S
Select Fashion
|
-5.8% |
| 8 |
P
Pull & Bear
|
- |
| 9 |
S
Stradivarius
|
- |
| 10 |
M
Mango
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
205 tracked Primark locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 32
- London 29
- North West 21
- Scotland 21
- East of England 17
- South West 17
- Yorkshire and The Humber 17
- West Midlands 15
- East Midlands 11
- Northern Ireland 9
- Wales 8
- North East 7
- Other 1
Customer overlap
Who shops at Primark
Tracked chains Primark customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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