Trends · data through July 2026

Jewelry Stores in London

Iceflower tracks 119 stores from 61 jewelry stores chains in London. Lovisa grew fastest over the last year, ahead of Goldsmiths and Warren James Jewellers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
61
Tracked stores
119
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lovisa and Goldsmiths sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lovisa logo Lovisa ▲1 +8.0%
2 G Goldsmiths ▼1 -2.1%
3 W Warren James Jewellers - -14.1%
4 H H.Samuel logo H.Samuel - -15.8%
5 S Swarovski logo Swarovski - -20.4%
6 P Pandora logo Pandora - -27.3%
  • Pandora
  • Joyalukkas
  • Hari Jewellers
  • H.Samuel
  • Raj Jewellers
  • Goldbox
  • Saghana Jewellers
  • Other tracked chains

Store footprint

Store map

119 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Pandora (23)
  • Joyalukkas (1)
  • Hari Jewellers (1)
  • H.Samuel (13)
  • Raj Jewellers (1)
  • Goldbox (2)
  • Saghana Jewellers (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Pandora logo Pandora 23
  • 2 H H.Samuel logo H.Samuel 13
  • 3 W Warren James Jewellers 12
  • 4 L Lovisa logo Lovisa 5
  • 5 G Goldsmiths 3
  • 6 S Swarovski logo Swarovski 3
  • 7 F Forge 2
  • 8 A Astrid & Miyu 2
  • 9 M Monica Vinader logo Monica Vinader 2
  • 10 S Saghana Jewellers 2
  • 11 G Goldbox 2
  • 12 W Watches To Go 1
  • 13 S Stylo Accessories 1
  • 14 G Global Watches 1
  • 15 G Glitters 1
  • 16 C Chris Max 1
  • 17 N Name Me Jewellery 1
  • 18 F FRED 1
  • 19 J Jewels by Jazz 1
  • 20 W Webley Jewellers 1
  • 21 G Gallery of Glamour 1
  • 22 K Kyles Collection 1
  • 23 A Accessories of Envy Limited 1
  • 24 A Arista London 1
  • 25 N Namish London 1
  • 26 G Gold Grillz 1
  • 27 G George The Jewellers 1
  • 28 S Simply Gem Ltd. 1
  • 29 M Midnight Sun 1
  • 30 H Hammond Leigh 1
  • 31 C City Pledge 1
  • 32 D David Newell 1
  • 33 P Pravins 1
  • 34 T The Jewel Box 1
  • 35 B Big Gold 1
  • 36 A Argos Grove Park 1
  • 37 J Joyalukkas 1
  • 38 H Hari Jewellers 1
  • 39 R Raj Jewellers 1
  • 40 A Atelier VM Liberty 1
  • 41 S Swagaat Jewellers 1
  • 42 R Raman Jewellers 1
  • 43 R Ram Jewellers 1
  • 44 G Gold box Jewellers 1
  • 45 K Kenya Jewellers 1
  • 46 J Jyoti Jewellers 1
  • 47 T Thinesh Jewellers & Textiles 1
  • 48 F Fossil logo Fossil 1
  • 49 S Swatch logo Swatch 1
  • 50 H H. Samuel 1

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