Trends · data through July 2026

Sporting Goods Stores in London

Iceflower tracks 142 stores from 47 sporting goods stores chains in London. Trespass grew fastest over the last year, ahead of The North Face and Sports Direct.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
47
Tracked stores
142
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trespass and The North Face sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trespass - +16.7%
2 T The North Face logo The North Face - +14.8%
3 S Sports Direct - +6.0%
4 A American Golf - -2.3%
5 D Decathlon logo Decathlon - -10.4%
6 N Nike logo Nike - -26.2%
  • Sports Direct
  • Nike
  • Decathlon
  • adidas
  • GO Outdoors
  • The North Face
  • Lillywhites
  • Other tracked chains

Store footprint

Store map

142 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Sports Direct (52)
  • Nike (9)
  • Decathlon (9)
  • adidas (7)
  • GO Outdoors (3)
  • The North Face (5)
  • Lillywhites (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sports Direct 52
  • 2 N Nike logo Nike 9
  • 3 D Decathlon logo Decathlon 9
  • 4 A adidas logo adidas 7
  • 5 M Mountain Warehouse logo Mountain Warehouse 6
  • 6 T The North Face logo The North Face 5
  • 7 A American Golf 5
  • 8 G GO Outdoors logo GO Outdoors 3
  • 9 T Trespass 3
  • 10 W World Of Golf 2
  • 11 A Angling Direct 2
  • 12 B Balfe's Bikes 2
  • 13 B Blacks 2
  • 14 A Arc'teryx logo Arc'teryx 2
  • 15 L Lillywhites 1
  • 16 W Whitechapel Cycles 1
  • 17 S Speedo 1
  • 18 C Classic Football Shirts 1
  • 19 C Columbia Sportswear logo Columbia Sportswear 1
  • 20 S Stratford Bikes 1
  • 21 E E1 Cycles 1
  • 22 C Cladish 1
  • 23 R Roman Tackle 1
  • 24 H Hackney Cycles 1
  • 25 F Finsbury Cycles 1
  • 26 T Tooting Scoots 1
  • 27 C Cycle Surgery Croydon 1
  • 28 B bikesoup 1
  • 29 P PUMA logo PUMA 1
  • 30 C Chalk Studios 1
  • 31 K Kodak Express 1
  • 32 J Johnson Ross Tackle 1
  • 33 O On logo On 1
  • 34 T The Tackle Box 1
  • 35 P Peloton logo Peloton 1
  • 36 N NBA Store 1
  • 37 N Nike Central 1
  • 38 W West Ham United Store 1
  • 39 C Condor Cycles 1
  • 40 P Prokit UK 1
  • 41 S Spurs Shop 1
  • 42 T The Sport Edit 1
  • 43 L Leisure 7 1
  • 44 T The Bike Zone 1
  • 45 D Dazzle 1
  • 46 T The Golf Venue 1
  • 47 S Sporting Feet 1

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