Chain · United Kingdom · data through September 2026

R River Island logo River Island

Iceflower tracks 230 River Island stores across 12 of the UK's 12 regions and nations. It ranks #3 of 17 tracked UK fast fashion chains by card spend. Its share of tracked category spend moved -6.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
230
Regions
12
Category
Fast Fashion
Category rank
#3

Growth

River Island against its category

The biggest tracked UK fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks River Island's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 P Primark logo Primark +1.6%
2 Z Zara logo Zara +1.6%
3 R River Island logo River Island -6.0%
4 H H&M logo H&M +0.2%
5 N New Look logo New Look -12.5%
6 B Bershka logo Bershka -
7 S Select Fashion logo Select Fashion -5.8%
8 P Pull & Bear logo Pull & Bear -
9 S Stradivarius logo Stradivarius -
10 M Mango logo Mango -2.7%

Share of tracked category spend, indexed

100 89.6 2024 Q4 2026 Q3

Store footprint

Store map

230 tracked River Island locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 31
  • South East 28
  • Scotland 27
  • London 23
  • East of England 21
  • West Midlands 19
  • Yorkshire and The Humber 19
  • Wales 15
  • South West 14
  • Northern Ireland 12
  • North East 11
  • East Midlands 10

Customer overlap

Who shops at River Island

Tracked chains River Island customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

P Primark logo Primark 100
N New Look logo New Look 98
Z Zara logo Zara 96
N Next logo Next 92
J JD Sports logo JD Sports 79
H H&M logo H&M 69
B Boots logo Boots 64
M Matalan logo Matalan 47
T TK Maxx logo TK Maxx 47

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