Growth ranking
Fastest-growing tracked toy stores chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Disney Store and LEGO sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
D
Disney Store
|
▲1 | +18.6% |
| 2 |
L
LEGO
|
▲1 | +11.3% |
| 3 |
S
Smyths Toys Superstores
|
- | +0.1% |
| 4 | T The Entertainer | ▼1 | -19.3% |
| 5 | H Hamleys | ▼1 | -34.3% |
- Smyths Toys Superstores
- LEGO
- The Entertainer
- Hamley's
- Disney Store
- Build-A-Bear Workshop
- Hamleys
- Other tracked chains
Store footprint
Store map
61 tracked store locations in London. The 7 largest tracked chains are highlighted.
- Smyths Toys Superstores (12)
- LEGO (5)
- The Entertainer (14)
- Hamley's (2)
- Disney Store (7)
- Build-A-Bear Workshop (5)
- Hamleys (3)
- Other tracked chains
Top tracked chains by store count
- 1 T The Entertainer 14
-
2
S
Smyths Toys Superstores 12
-
3
D
Disney Store 7
-
4
L
LEGO 5
-
5
B
Build-A-Bear Workshop 5
- 6 H Hamleys 3
- 7 H Hamley's 2
- 8 T Toy Barnhaus 2
- 9 L Little Pumpkin 1
- 10 G Gordon's Toys and Stationery 1
- 11 R Ralson News 1
- 12 T Toy Park 1
- 13 C Crest of London 1
- 14 I International Magic 1
- 15 O Orcs Nest 1
- 16 K Kids Stuff 1
- 17 D Disney Store Bond Street 1
- 18 S Spells & Charms 1
- 19 K Kids World 1
More trends