Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Smyths Toys Superstores sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
L
LEGO
|
▲1 | +14.8% |
| 2 |
S
Smyths Toys Superstores
|
- | -1.2% |
| 3 |
H
Hamleys
|
- | -2.4% |
| 4 |
T
The Entertainer
|
▼1 | -10.7% |
| 5 |
B
Build-A-Bear Workshop
|
- | -13.0% |
- Smyths Toys Superstores
- LEGO
- The Entertainer
- Hamley's
- Build-A-Bear Workshop
- Hamleys
- Toy Barnhaus
- Other tracked chains
Store footprint
Store map
59 tracked store locations in London. The 7 largest tracked chains are highlighted.
- Smyths Toys Superstores (12)
- LEGO (5)
- The Entertainer (14)
- Hamley's (2)
- Build-A-Bear Workshop (6)
- Hamleys (4)
- Toy Barnhaus (2)
- Other tracked chains
Top tracked chains by store count
-
1
T
-
2
S
-
3
B
-
4
L
-
5
H
- 6 H Hamley's 2
-
7
T
Toy Barnhaus 2
- 8 W World of Toys 1
- 9 L Little Pumpkin 1
-
10
J
Jellycat 1
- 11 Q Q.T. Toys 1
- 12 P Peppa Pig Store 1
- 13 G Gordon's Toys and Stationery 1
- 14 R Ralson News 1
- 15 O Orcs Nest 1
- 16 T Toy Park 1
- 17 C Crest of London 1
- 18 K Kids Stuff 1
- 19 D Disney Store Bond Street 1
- 20 I International Magic 1
- 21 K Kids World 1
More trends