Trends · data through September 2026

Luxury & Designer Fashion in London

Iceflower tracks 38 stores from 16 luxury & designer fashion chains in London. Burberry grew fastest over the last year, ahead of Paul Smith and Gucci.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked luxury & designer fashion chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burberry and Paul Smith sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burberry logo Burberry - +10.5%
2 P Paul Smith logo Paul Smith - -8.5%
3 G Gucci logo Gucci - -16.9%
4 B BOSS Store logo BOSS Store - -18.5%
  • Yoox Net-A-Porter Group
  • Burberry
  • BOSS Store
  • Gucci
  • Louis Vuitton
  • Prada
  • Flannels
  • Other tracked chains

Store footprint

Store map

38 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Yoox Net-A-Porter Group (1)
  • Burberry (4)
  • BOSS Store (8)
  • Gucci (4)
  • Louis Vuitton (2)
  • Prada (1)
  • Flannels (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 B BOSS Store logo BOSS Store 8
  • 2 B Burberry logo Burberry 4
  • 3 G Gucci logo Gucci 4
  • 4 F Flannels logo Flannels 3
  • 5 P Paul Smith logo Paul Smith 3
  • 6 L Louis Vuitton logo Louis Vuitton 2
  • 7 D Dior logo Dior 2
  • 8 C CHANEL logo CHANEL 2
  • 9 T Tory Burch logo Tory Burch 2
  • 10 V Valentino 2
  • 11 Y Yoox Net-A-Porter Group 1
  • 12 P Prada logo Prada 1
  • 13 V Vivienne Westwood logo Vivienne Westwood 1
  • 14 M Moncler logo Moncler 1
  • 15 S Saint Laurent logo Saint Laurent 1
  • 16 M Marc Jacobs logo Marc Jacobs 1

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