Trends · data through September 2026

Health & Beauty trends in London

Iceflower tracks 3,105 stores from 1,978 health & beauty chains in London. Supercuts grew fastest over the last year, ahead of Britannia Pharmacy and Sephora.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,978
Tracked stores
3,105
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Supercuts and Britannia Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Supercuts logo Supercuts ▲3 +17.6%
2 B Britannia Pharmacy ▲6 +16.9%
3 S Sephora logo Sephora - +15.8%
4 H Holland & Barrett logo Holland & Barrett - +14.3%
5 R Rush Hair & Beauty logo Rush Hair & Beauty ▲3 +13.0%
6 B Beauty Base logo Beauty Base ▲1 +12.2%
7 D Day Lewis Pharmacy logo Day Lewis Pharmacy ▲7 +11.8%
8 T The Parlour - +8.5%
9 V Virgin Active logo Virgin Active ▲3 +7.4%
10 K Kiko Milano logo Kiko Milano ▲1 +5.5%
11 S Superdrug logo Superdrug - +4.6%
12 S Specsavers logo Specsavers - +3.6%
13 W Well Pharmacy logo Well Pharmacy ▲2 +3.3%
14 C Clarins Boots logo Clarins Boots - +2.0%
15 V Vets for Pets logo Vets for Pets - +1.6%

Store footprint

Store map

3,105 tracked store locations in London, colored by category.

Top tracked chains by store count

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