Swarovski UK: 31 Stores, Sales Trends & Growth 2026

Swarovski

Iceflower tracks 31 Swarovski stores across 10 of the UK's 12 regions and nations. It ranks #3 of 6 tracked UK fashion jewelry chains by card spend. Its share of tracked category spend moved +14.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

Regions

Swarovski against its category

The biggest tracked UK fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Swarovski's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	P Pandora	-1.5%
2	W Warren James Jewellers	-0.4%
3	S Swarovski	+14.7%
4	L Lovisa	-
5	C Claire's	-41.9%
6	P Penelope	-5.0%

Share of tracked category spend, indexed

Store footprint

Store map

31 tracked Swarovski locations across 10 of the UK's 12 regions and nations.

Tracked stores by region

London 7
South East 7
Scotland 5
North West 3
South West 2
Wales 2
Yorkshire and The Humber 2
East of England 1
North East 1
West Midlands 1

Customer overlap

Who shops at Swarovski

Tracked chains Swarovski customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.