Trends · data through July 2026

Retail trends in High Wycombe and Aylesbury

Iceflower tracks 161 stores from 107 retail chains in High Wycombe and Aylesbury. Wickes grew fastest over the last year, ahead of Argos and Savers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
107
Tracked stores
161
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wickes and Argos sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wickes logo Wickes - +8.2%
2 A Argos - +7.5%
3 S Savers - +6.7%
4 N Next - +4.4%
5 W Waterstones logo Waterstones - +4.0%
6 S Screwfix logo Screwfix - -1.5%
7 T Toolstation UK - -2.8%
8 C Card Factory - -3.2%
9 W WHSmith logo WHSmith ▲1 -15.7%
10 P Pets Corner ▼1 -17.5%
  • Bookstore
  • Clothing Store
  • Hardware Store
  • Specialty Store
  • Discount Store
  • Home Improvement Center
  • Electronics Store
  • Other categories

Store footprint

Store map

161 tracked store locations in High Wycombe and Aylesbury, colored by category.

  • Bookstore (16)
  • Clothing Store (15)
  • Hardware Store (15)
  • Specialty Store (13)
  • Discount Store (11)
  • Home Improvement Center (9)
  • Electronics Store (9)
  • Other categories

Top tracked chains by store count

More trends

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