Trends · data through September 2026

Retail trends in High Wycombe and Aylesbury

Iceflower tracks 205 stores from 142 retail chains in High Wycombe and Aylesbury. Card Factory grew fastest over the last year, ahead of Savers and Next.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
142
Tracked stores
205
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Card Factory and Savers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Card Factory logo Card Factory ▲2 +10.3%
2 S Savers logo Savers - +4.0%
3 N Next logo Next - +3.1%
4 S Screwfix logo Screwfix - -0.5%
5 W Waterstones logo Waterstones ▲1 -0.9%
6 W Wickes logo Wickes - -2.1%
7 T Toolstation UK logo Toolstation UK ▼1 -7.4%
8 P Pets Corner logo Pets Corner - -20.3%
9 W WHSmith logo WHSmith ▼2 -34.0%
  • Bookstore
  • Hardware Store
  • Department Stores
  • Gift Shop
  • Home Improvement Center
  • Pet Store
  • Fast Fashion
  • Other categories

Store footprint

Store map

205 tracked store locations in High Wycombe and Aylesbury, colored by category.

  • Bookstore (19)
  • Hardware Store (18)
  • Department Stores (12)
  • Gift Shop (11)
  • Home Improvement Center (11)
  • Pet Store (9)
  • Fast Fashion (8)
  • Other categories

Top tracked chains by store count

More trends

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