Chain · United Kingdom · data through September 2026

Z Zara logo Zara

Iceflower tracks 62 Zara stores across 12 of the UK's 12 regions and nations. It ranks #2 of 17 tracked UK fast fashion chains by card spend. Its share of tracked category spend moved +1.6% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
62
Regions
12
Category
Fast Fashion
Category rank
#2

Growth

Zara against its category

The biggest tracked UK fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zara's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 P Primark logo Primark +1.6%
2 Z Zara logo Zara +1.6%
3 R River Island logo River Island -6.0%
4 H H&M logo H&M +0.2%
5 N New Look logo New Look -12.5%
6 B Bershka logo Bershka -
7 S Select Fashion logo Select Fashion -5.8%
8 P Pull & Bear logo Pull & Bear -
9 S Stradivarius logo Stradivarius -
10 M Mango logo Mango -2.7%

Share of tracked category spend, indexed

100 104.2 2024 Q4 2026 Q3

Store footprint

Store map

62 tracked Zara locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • London 21
  • South East 9
  • Scotland 5
  • East Midlands 4
  • East of England 4
  • North West 4
  • South West 4
  • Yorkshire and The Humber 4
  • North East 2
  • Wales 2
  • West Midlands 2
  • Northern Ireland 1

Customer overlap

Who shops at Zara

Tracked chains Zara customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

H H&M logo H&M 98
U Uniqlo logo Uniqlo 74
D Devialet Selfridges London 72
B Boots logo Boots 69
S Space NK logo Space NK 68
S Selfridges logo Selfridges 60
T TK Maxx logo TK Maxx 59
J John Lewis logo John Lewis 53

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