Trends · data through September 2026

Outdoor Apparel & Gear in London

Iceflower tracks 34 stores from 10 outdoor apparel & gear chains in London. Ellis Brigham Mountain Sports grew fastest over the last year, ahead of Mountain Warehouse and The North Face.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
34
Consumer panel
130M+

Growth ranking

Fastest-growing tracked outdoor apparel & gear chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ellis Brigham Mountain Sports and Mountain Warehouse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Ellis Brigham Mountain Sports logo Ellis Brigham Mountain Sports - +12.3%
2 M Mountain Warehouse logo Mountain Warehouse - +7.3%
3 T The North Face logo The North Face - +3.1%
4 T Trespass logo Trespass - -31.9%
  • Ellis Brigham Mountain Sports
  • The North Face
  • Mountain Warehouse
  • Arc'teryx
  • Blacks
  • Trespass
  • Columbia Sportswear
  • Other tracked chains

Store footprint

Store map

34 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Ellis Brigham Mountain Sports (3)
  • The North Face (6)
  • Mountain Warehouse (10)
  • Arc'teryx (2)
  • Blacks (2)
  • Trespass (5)
  • Columbia Sportswear (1)
  • Other tracked chains

Top tracked chains by store count

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