Trends · data through July 2026

Other trends in London

Iceflower tracks 3,393 stores from 2,651 other chains in London. Royal Borough of Greenwich grew fastest over the last year, ahead of London Overground and Travelex.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,651
Tracked stores
3,393
Consumer panel
130M+

Growth ranking

Fastest-growing tracked other chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Royal Borough of Greenwich and London Overground sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Royal Borough of Greenwich - +18.7%
2 L London Overground logo London Overground ▲1 +13.2%
3 T Travelex - +12.8%
4 K Kings logo Kings ▲2 +8.8%
5 S Sweet Express ▲2 +8.4%
6 G Grind ▲1 +5.6%
7 T Tower Bridge ▲1 +5.3%
8 S Snappy Snaps - +4.2%
9 D DPD Parcel Shop Location - Rowlands Pharmacy - +3.9%
10 H HomeSense - +3.5%
11 P Post Office - +3.1%
12 T Transport for London - +2.4%
13 T The Ship ▲1 +1.2%
14 K Kings Head ▲1 +0.7%
15 T Thameslink - -5.7%

Store footprint

Store map

3,393 tracked store locations in London, colored by category.

Top tracked chains by store count

More trends

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