Trends · data through September 2026

Sneakers & Athletic Brands in London

Iceflower tracks 119 stores from 11 sneakers & athletic brands in London. Foot Locker grew fastest over the last year, ahead of adidas and Under Armour.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
119
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sneakers & athletic brands

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Foot Locker and adidas sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Foot Locker logo Foot Locker ▲1 +16.5%
2 A adidas logo adidas - +9.0%
3 U Under Armour logo Under Armour - +4.0%
4 J JD Sports logo JD Sports - -1.1%
5 F Footasylum logo Footasylum - -13.3%
6 N Nike logo Nike ▼1 -19.6%
  • JD Sports
  • Foot Locker
  • Nike
  • Footasylum
  • adidas
  • New Balance
  • ASICS
  • Other tracked chains

Store footprint

Store map

119 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • JD Sports (62)
  • Foot Locker (15)
  • Nike (9)
  • Footasylum (9)
  • adidas (9)
  • New Balance (4)
  • ASICS (2)
  • Other tracked chains

Top tracked chains by store count

More trends

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