Growth
Waterstones against its category
The biggest tracked UK bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waterstones's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
305 tracked Waterstones locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 63
- London 52
- East of England 31
- Scotland 28
- South West 27
- North West 25
- West Midlands 21
- East Midlands 14
- Yorkshire and The Humber 13
- North East 10
- Northern Ireland 10
- Wales 9
- Other 2
Customer overlap
Who shops at Waterstones
Tracked chains Waterstones customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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