Growth
The Works against its category
The biggest tracked UK art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Works's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Works
|
+0.8% |
| 2 |
H
Hobbycraft
|
-10.8% |
| 3 | N Nasseri Fabrics Ltd | -0.8% |
| 4 | H Harlequin | -9.5% |
| 5 | F Fanaticswear | +19.7% |
| 6 |
C
CASS ART
|
- |
| 7 |
A
Abakhan
|
+6.8% |
| 8 | S Stitch by Stitch | - |
| 9 | T Twentypence Pottery | +6.3% |
| 10 | H Holdingham Bears | - |
Share of tracked category spend, indexed
Store footprint
Store map
483 tracked The Works locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 74
- East of England 58
- North West 53
- South West 46
- West Midlands 44
- East Midlands 41
- Yorkshire and The Humber 41
- London 33
- Scotland 30
- Wales 27
- North East 22
- Northern Ireland 14
Customer overlap
Who shops at The Works
Tracked chains The Works customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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