Trends · data through September 2026

Family & Value Apparel in London

Iceflower tracks 147 stores from 20 family & value apparel chains in London. GUESS grew fastest over the last year, ahead of Peacocks and Rainbow.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
147
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. GUESS and Peacocks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G GUESS logo GUESS ▲1 +15.3%
2 P Peacocks logo Peacocks - +14.7%
3 R Rainbow ▲1 +13.0%
4 T Tommy Hilfiger logo Tommy Hilfiger ▲1 +10.7%
5 U Uniqlo logo Uniqlo - +2.5%
6 N Next logo Next - +0.1%
7 M Matalan logo Matalan - -4.4%
8 L Levi's logo Levi's ▲1 -7.2%
9 K Khaadi logo Khaadi ▲1 -14.6%
10 S Superdry logo Superdry ▼2 -23.7%
11 C Calvin Klein logo Calvin Klein ▼3 -80.5%
  • Uniqlo
  • Next
  • Matalan
  • Tommy Hilfiger
  • GUESS
  • Superdry
  • Peacocks
  • Other tracked chains

Store footprint

Store map

147 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Uniqlo (17)
  • Next (45)
  • Matalan (14)
  • Tommy Hilfiger (7)
  • GUESS (7)
  • Superdry (10)
  • Peacocks (18)
  • Other tracked chains

Top tracked chains by store count

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