Growth
Deichmann against its category
The biggest tracked UK shoe stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deichmann's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
JD Sports
|
-1.9% |
| 2 | F Footasylum | +18.3% |
| 3 | S Schuh | -5.3% |
| 4 | D Deichmann | -5.7% |
| 5 | S Skechers | +15.3% |
| 6 |
C
Clarks
|
-1.0% |
| 7 |
F
Foot Locker
|
-3.3% |
| 8 | O OFFICE Shoes | -5.0% |
| 9 | S Shoe Zone | +2.1% |
| 10 |
T
Timberland
|
-5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
136 tracked Deichmann locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 24
- London 19
- East of England 15
- Yorkshire and The Humber 14
- South West 12
- North West 11
- Scotland 11
- West Midlands 11
- North East 7
- East Midlands 6
- Wales 5
- Northern Ireland 1
Customer overlap
Who shops at Deichmann
Tracked chains Deichmann customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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